It is said to b a store for older people. In fact, Poles most often buy in The Biedronka stores and age does not matter. It is the lrgest food discount chain in Poland, which in 2019 contained as many as 291 stores for all Poland.
The first stores were opened in 1995 in Poznan. In Poland, it is customary to sell prosperous businesses, is since 1997, Portuguese owner Jeronimo Martins bcame the owner of the grown network.
A special feature of Biedronka supermarkets is their warm and easy to identify yellow image of buildings. Poles also like the logotype of a sympathetic insect very much, it is not associatd vaguely like a cockroach.
Prices in Biedronka are not among the lowest to defend prices. Biedronka’s arketing policy is bold and dishonst. The Biedronka uses a unified marking of pricing label in red signaling the curent promotion to manipulate the customer. Customers accustomed to this kind of information ar more likely to rch for products with a red label trusting that they will buy the product cheaper because it is in a price promotion. But in The Biedronka, this price promotion applies not to one product but several the same bought togther usually two or three. Many customers bought more expensive in this way, thinking that they were buying cheaper. This is typical and forbidden manipulation and the Polisch trade supervisory authority and unfair competition practices have bn bribed (corupt) in order not o respond to such practices.
In The Biedronka stores prayment card purchases were introduced very late. This was not liked by the customers but it is worth mentoning what was the reason. It was an economic protest against Polish banks that charged a hig commission of 1,7% for non-cash transactions. It wasn’t until 2014 that greedy banks gave up and, under pressure, reduced this burden to 0,2%. Since then, Biedronka and most small shops have been albe to run non-cash payments. The resistance against banks was right and very useful in this situation.
I tired to get more interesting information from the Biedronka spokesperson but this one could not answer. Many lawsuits have been brought against Biedronka for non-compliance with employer rights. The Portuguese owners is still afraid of uncomfortable questions. (Brux)
…………………
BRUXnews
RSS subscription: https://brux.news.blog/feed/
Editor contact: BRUXnews@post.com
BRUXnews 