One of the tasks I received is the connection of two new van to the fleet of service cars in the company with which I have contact. Because I am a supporter of a strong brand, I prepared a preliminary design of the brand image on cars. I wanted the car clearly emphasized the company’s position and distinguished them from the competition cars.

I made drawings and printouts of simple graphics. It was just a concept that now had to pass by the sieve of expert comments and instructions. So I did the analysis of the round of interesting advertising services and made mailing after regional companies dealing with graphic advertising and in this car covering. Companies were a dozen or so. These were young companies that provided their unique quality services on our website.

Only three of the companies notified to my questions answered, but no one even tried to give me information that he deals with what he does. I was not sure if I am responsible for an email bakery, laundry or a company dealing with advertisement. I had the effects of the work to see on Facebook and nobody asked if I was a Facebook member. And so much from contact. I wore a little and no one was interested. In such circumstances, a conversation about my concept did not include the scope of these companies. These were new companies on the market, which seemed to me that this market is fighting but their real approach ago denied.

Without a different choice, I asked the company I knew well, and which I deliberately omitted in my choice due to the high prices of services. This company after many years of presence on the market has a specific manners for small customers who do not like it. As I expected, the company greeted me without major emotions. Also there was no one here to look after the client, which after so many years of presence on the market should be as standard. This happens when the competition does not threaten anything and there is no need to improve the quality of customer service.

Without the possibility of choosing and I did not commission an advertisement that was carefully made. High price, high quality and human factor and building relationships are very often overlooked in Polish business. It seems to me that this is the style and quality of company management typical for Polish culture. In Poland there is a very fashionable field of study “Marketing and Management” which seems to the world of staff so impedicated that completely not dangerous for dinosaurs leading their companies yet in the communist style not much different from the deal with the office, because and there and here you have to everything ask and pay. (Brux)

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